How Does Facebook “Creep on” Your Activities? Use Data Selfie to Find out!

I am not sure if you have the same occupational hazard like me, as a marketer. Whenever I see ads from Facebook, Instagram and Google, I always guess why they show me these ads, what kind of person I am in their “eyes” and what interests they think I have from analyzing my data with these sophisticated and almost creepy big data tools. Is it because I looked up Paris last week, then the travel agencies start to targeting at me? Is it that I looked up jobs at Glassdoor so all these ads of job searching tools start to blow up my social media? From what activity data that they get to build the customer persona of me?

While thinking of this, I found this new Google extension that gives you an approximation how Facebook collect and analyze your data. It’s called Data Selfie and it’s super awesome. Here’s my friend Lisa’s data selfie looks like:

Data Selfie
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SEO for Blog Post? It’s NOT that hard

I wrote a blog post for a folk punk band last week and I’d like to show it as an example of how to plug in keywords and links in blog content naturally. It’s not super comprehensive yet, but it’s pretty useful and straightforward for SEO beginners.

[Is Folk Punk Dead? A Band of Mighty Soul Says No!] – This is the title/heading and usually the H1 tag in a blog post. Use at least one keyword here. The bolded words and phrases are the keywords I plugged in the blog post.

Folk Punk

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Display Advertising or Search Advertising?

As we surf the internet, sometimes we can see video ads before the actual video plays. We can also see colorful banners on a lot of sites. These ads are called display ads. Display advertising, one type of online advertising, relies on images, videos, audios to interact with audiences and impress them with these rich media. Marketers can target audiences by locations, interests, and other dimensions to show their ads. The advantage of display advertising is that the ads are very eye-catching. They show audiences directly what the product or service is, how it looks like and how the user experience is. Audiences usually have a relatively deep impression about the product or service.

search-ad-or-display-ad

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Let’s Play with Some Data!

I talked about the steps to clean your raw data in my last blog post, now I’d like to introduce you some easy steps to conduct simple data analysis, hypothesis tests (including t-test, ANOVA, regression),  and visualization with a statistical tool, JMP.

Some of the data analysis methods can be conducted in Excel, but when it comes to a large amount of data, Excel is not capable of handling them quickly and powerfully.

If you are interested in trying JMP on your own, you can download a 30-day free trial. Also, this is a comprehensive step-by-step instruction of JMP, which is not going to cover any statistics learning materials.

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Is Online Retailing Taking Over Physical Retailing?

online shopping

As Amazon, eBay, Taobao (China) rose rapidly in the past decades, people are talking about how dramatically digital retailing develops and forecasting when it will quickly take over the market of physical retailing. Some people forecast that malls, department stores and even supermarkets will shut down, consumers move to online stores, shipping services will be too busy to run. Is it really true?

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How Has the Game Industry Changed?

The history of video game industry has been almost 50 years. It is not very long comparing to other entertainment industry, such as TV, film and music. However, there are billions of people who play games every day and purchase games regularly. The consumer base of gaming industry should not be underestimated. Based on a research about the computer and video game industry in 2016, 63% of U.S. households have at least one person who plays video games 3 hours or more per week. 52% of the gamers choose to purchase video games over DVDs, music and movie theatres because they believe video games are more worthwhile. [1]

Within these 50 years, there has been a lot of changes within the industry and game features are updated incredibly fast.

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