A new text ad format of google, “expanded text ads”, was announced in Google Ads & Analytics Innovation Keynote in May 2016.
The size of the expanded text ads will be double of the standard text ads. It allows advertisers to have two 30-character headlines, one 80-character description line, and a relevant display URL that is automatically extracted from your final URL. The purpose of this new ad format is to maximize the quality and performance of ads on mobiles.
Here’s what it looks like: