7 Tips for Google’s Expanded Text Ads

A new text ad format of google, “expanded text ads”, was announced in Google Ads & Analytics Innovation Keynote in May 2016.

The size of the expanded text ads will be double of the standard text ads. It allows advertisers to have two 30-character headlines, one 80-character description line, and a relevant display URL that is automatically extracted from your final URL. The purpose of this new ad format is to maximize the quality and performance of ads on mobiles.

Here’s what it looks like:

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How to Make Audience-Friendly and Well-Structured Slides

Having a consistent, clean and clear slide style is important for an impressive presentation. I will give you some general tips to make well-structured slides:

Consistent Layout

See this example of slides below. The first slide is a summary of main parts (usually 3 or 4, no more than 5). In the body slides, I use the same design of icons on the top of left to show each part so it clearly tells people which part it is.

Also, the graphic style of these slides are very consistent. I mostly apply geometric figure elements in every single slide so it really demonstrates a strong personal style.

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